In Case You Missed it: Set Goals With Google Analyitcs

May 27, 2016 General Info

At our Google With the Chamber Seminar on May 13th, Justin Doyle of Ospry Media presented several pieces of valuable information about how to set goals with Google Analytics. If you missed this seminar, we have you covered with some of the most important information that was shared.

Here are the top takeaways:

What is Google Analytics?

Google Analytics is a free, powerful web analytics tool that tracks and reports your website traffic. It provides reports showing how visitors found your website, and what they did when they got there. Google Analytics can be used to measure the effectiveness of your online and offline marketing campaigns.

Analytics is not about counting; it’s about measuring:

The data provided by Google Analytics is very detailed and can be  useful for understanding your website traffic and what it all means. To use Google Analytics effectively, you have to be able to make sense of all that data by creating and measuring certain goals.

What is a Goal?                                

On Google Analytics, a goal represents a completed activity, called a conversion. Conversions represent successes for your business such as a newsletter sign up, a purchase on an ecommerce website, or time spent on a website.

To accurately evaluate the effectiveness of your website or online campaign, you should define the goals that make sense for your business. This is a fundamental component to the success of your tracking efforts on Analytics.

What should be tracked?

Think about what you want your customers to do on your website. Do you want to track the number of online orders, or the demographics of the visitors that signed up for your email newsletter?

There are four goal types which describe the action you’re measuring:

  • Destination: you can control and apply the goals to certain pages on your website.
  • Duration: how long visitors stay on your site
  • Pages per session: how many pages they view in one session
  • Event: an action defined as an Event is triggered

Each time a visitor performs an action that you defined as a goal, Analytics records it as a conversion. That data is then made available for you to evaluate the effectiveness of your campaigns/ online presence.

Don’t miss our next session on June 3rd to learn about how to grow your business online!

It’s free for members, but seats are limited! Click here to register before spots fill up!