10:15am - 11:00am - AI Advantage: What Smart Businesses Are Doing Now (And What You Must Avoid)

AI is no longer emerging — it’s everywhere. But as the technology rapidly reshapes marketing, operations, and customer service, the difference between smart deployment and costly mistakes has never been greater.

Back by popular demand, Elizabeth Edwards, Founder of Volume PR & Engagement Science Lab, delivers a tactical, no-spin roadmap for using AI to accelerate real business outcomes — without risking ethical, legal, or brand fallout.

You’ll learn:

• Proven tools and workflows driving impact today
• High-value “do now” opportunities to boost efficiency and revenue
• Common AI pitfalls that can expose your organization
• Critical guardrails to stay competitive and responsible

12:15pm - 1:15pm - AI Advantage: What Smart Businesses Are Doing Now (And What You Must Avoid)

AI is no longer emerging — it’s everywhere. But as the technology rapidly reshapes marketing, operations, and customer service, the difference between smart deployment and costly mistakes has never been greater.

Back by popular demand, Elizabeth Edwards, Founder of Volume PR & Engagement Science Lab, delivers a tactical, no-spin roadmap for using AI to accelerate real business outcomes — without risking ethical, legal, or brand fallout.

You’ll learn:

• Proven tools and workflows driving impact today
• High-value “do now” opportunities to boost efficiency and revenue
• Common AI pitfalls that can expose your organization
• Critical guardrails to stay competitive and responsible

10:15am - 11:00am - City Manager Panel - Shaping the Region’s Economic Future

Join four of the region’s City Managers for a candid conversation about what’s driving economic growth across our cities — and what’s ahead. From infrastructure investments and business attraction to housing, workforce, and regional collaboration, this panel offers a front-line view of how local governments are planning for long-term prosperity.

Learn how each city is positioning itself for sustainable success — and what it means for businesses looking to grow, invest, or engage in the future of our region.

• Dominick Casey, City Manager, City of Roseville

• Sean Rabé, City Manager, City of Auburn

• Nita Wracker, Assistant City Manager, City of Lincoln

• Aly Zimmermann, City Manager, City of Rocklin

*Moderated by Placer County Economic Development Director, Gloria Stearns

12:15pm - 1:15pm - City Manager Panel - Shaping the Region’s Economic Future

Join four of the region’s City Managers for a candid conversation about what’s driving economic growth across our cities — and what’s ahead. From infrastructure investments and business attraction to housing, workforce, and regional collaboration, this panel offers a front-line view of how local governments are planning for long-term prosperity.

Learn how each city is positioning itself for sustainable success — and what it means for businesses looking to grow, invest, or engage in the future of our region.

• Dominick Casey, City Manager, City of Roseville

• Sean Rabé, City Manager, City of Auburn

• Nita Wracker, Assistant City Manager, City of Lincoln

• Aly Zimmermann, City Manager, City of Rocklin

*Moderated by Placer County Economic Development Director, Gloria Stearns

10:15 - 11:00am - Cybersecurity for Business: Protect What Matters Most

One click. One weak password. One employee mistake. That’s all it takes to bring your business to a halt. In this fast-paced session, you’ll get clear, actionable strategies to protect your data, your dollars, and your reputation—without needing a tech degree. Real threats, real stories, real solutions you can use immediately.

• Dennis Krohn Jr., President & Founder, SD IT Solutions

12:15pm - 1:15pm - Retail Crime in Focus: How Our Region Is Fighting Back

Retail theft is hitting businesses hard—but Placer County is fighting back. In this session, hear from some of the region’s top public safety leaders— Roseville Police Chief Troy Bergstrom, Placer County Sheriff Wayne Woo, and District Attorney Morgan Gire—about the aggressive, coordinated efforts underway to stop organized retail crime.

• Morgan Gire, Placer County District Attorney

• Troy Bergstrom, Roseville Chief of Police

• Wayne Woo, Placer County Sheriff

10:15am - 11:00am - Building Workplaces That Work for the Next Generation

What matters most to the next generation of talent? In this honest, energizing conversation, young professionals share what they’re really looking for in today’s workplace—from leadership and culture to flexibility, growth, and purpose.

Moderated by Roseville Mayor Krista Bernasconi, this panel offers a candid look at how expectations are shifting—and how companies can better attract, engage, and retain the rising workforce.

Speakers: Members of the Roseville Chamber Ignite Young Professionals Committee

12:15am - 1:15pm - Managing a Multi-Generational Workforce

Leading today means understanding the needs of four different generations — and building a workplace where they all thrive. In this insightful panel, leaders will share how they’ve adapted policies, communication styles, and workplace cultures to meet generational preferences while staying focused on performance and connection.

Hear how they’re fostering engagement, reducing friction, and creating environments where experience and fresh perspective work side by side. Walk away with strategies you can apply to lead more effectively across generations — with more understanding, flexibility, and impact.

• Kim Menzel, Kaiser Permanente 
• Rick Wylie, Villara
• Luke Noland, Fourscore Coffee

Moderated by Emily Hoffman, Public Information Officer, WPWMA and Chair, Ignite Young Professionals

2:15pm - 3:00pm - From Mall to Magnet: How Roseville Galleria Became a Regional Powerhouse