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Date

Date

October 17, 2025

Date

Location

Bayside Church (10000 Alantown Dr.)

Time

8:00am - 4:00pm

Tickets

Member: $95 & Non-Member: $125

Placer Valley is the region’s largest business summit, bringing together South Placer’s economic leaders to connect and collaborate. This event features a business trade show, informational sessions, guest speakers, lunch, and happy hour.

 

Announcing our Closing Keynotes for Placer Valley 2025!
We’re thrilled to welcome Colin Shaughnessy, Executive VP of Leasing at Unibail-Rodamco-Westfield (URW), and Geoff Mason, Executive VP of Asset Management & Development at URW, as our Closing Keynote speakers. View more speakers below!

 

Purchase tickets HERE.

 

2025 Speakers

David Ruslin - 9:00am - 10:00am

From Click to Doorstep: Inside Amazon’s Delivery Partner Network

What does it take to get from “Buy Now” to “Delivered” in record time? The answer: innovation, partnerships, and flawless execution. In this opening keynote, you’ll get an inside look at Amazon’s last-mile logistics machine and the Delivery Service Partners who make it possible. Hear how Amazon redefined speed, scale, and service—and discover takeaways that can help any business adapt and thrive in the Next Normal.

Speaker: David Ruslin, Founder of Quick6 Delivery, Inc - An Amazon Delivery Service Partner (DSP)           

 Since its launch in September, 2020, Roseville-based Quick6 has grown to employ more than 50 team members and has earned recognition as one of Amazon’s most respected DSP’s, delivering excellence in last-mile logistics.

10:15am - 11:00am - AI Advantage: What Smart Businesses Are Doing Now (And What You Must Avoid)

AI is no longer emerging — it’s everywhere. But as the technology rapidly reshapes marketing, operations, and customer service, the difference between smart deployment and costly mistakes has never been greater.

Back by popular demand, Elizabeth Edwards, Founder of Volume PR & Engagement Science Lab, delivers a tactical, no-spin roadmap for using AI to accelerate real business outcomes — without risking ethical, legal, or brand fallout.

You’ll learn:

  • Proven tools and workflows driving impact today
  • High-value “do now” opportunities to boost efficiency and revenue
  • Common AI pitfalls that can expose your organization
  • Critical guardrails to stay competitive and responsible

12:15pm - 1:15pm - AI Advantage: What Smart Businesses Are Doing Now (And What You Must Avoid)

AI is no longer emerging — it’s everywhere. But as the technology rapidly reshapes marketing, operations, and customer service, the difference between smart deployment and costly mistakes has never been greater.

Back by popular demand, Elizabeth Edwards, Founder of Volume PR & Engagement Science Lab, delivers a tactical, no-spin roadmap for using AI to accelerate real business outcomes — without risking ethical, legal, or brand fallout.

You’ll learn:

  • Proven tools and workflows driving impact today
  • High-value “do now” opportunities to boost efficiency and revenue
  • Common AI pitfalls that can expose your organization
  • Critical guardrails to stay competitive and responsible

10:15am - 11:00am - City Manager Panel - Shaping the Region’s Economic Future

Join four of the region’s City Managers for a candid conversation about what’s driving economic growth across our cities — and what’s ahead. From infrastructure investments and business attraction to housing, workforce, and regional collaboration, this panel offers a front-line view of how local governments are planning for long-term prosperity.

Learn how each city is positioning itself for sustainable success — and what it means for businesses looking to grow, invest, or engage in the future of our region.

  • Dominick Casey, City Manager, City of Roseville

  • Sean Rabé, City Manager, City of Auburn

  • Nita Wracker, Assistant City Manager, City of Lincoln

  • Aly Zimmermann, City Manager, City of Rocklin

*Moderated by Placer County Economic Development Director, Gloria Stearns

12:15pm - 1:15pm - City Manager Panel - Shaping the Region’s Economic Future

Join four of the region’s City Managers for a candid conversation about what’s driving economic growth across our cities — and what’s ahead. From infrastructure investments and business attraction to housing, workforce, and regional collaboration, this panel offers a front-line view of how local governments are planning for long-term prosperity.

Learn how each city is positioning itself for sustainable success — and what it means for businesses looking to grow, invest, or engage in the future of our region.

  • Dominick Casey, City Manager, City of Roseville

  • Sean Rabé, City Manager, City of Auburn

  • Nita Wracker, Assistant City Manager, City of Lincoln

  • Aly Zimmermann, City Manager, City of Rocklin

*Moderated by Placer County Economic Development Director, Gloria Stearns

10:15 - 11:00am - Cybersecurity for Business: Protect What Matters Most

One click. One weak password. One employee mistake. That’s all it takes to bring your business to a halt. In this fast-paced session, you’ll get clear, actionable strategies to protect your data, your dollars, and your reputation—without needing a tech degree. Real threats, real stories, real solutions you can use immediately.

  • Dennis Krohn Jr., President & Founder, SD IT Solutions

12:15pm - 1:15pm - Retail Crime in Focus: How Our Region Is Fighting Back

Retail theft is hitting businesses hard—but Placer County is fighting back. In this session, hear from some of the region’s top public safety leaders— Roseville Police Chief Troy Bergstrom, Placer County Sheriff Wayne Woo, and District Attorney Morgan Gire—about the aggressive, coordinated efforts underway to stop organized retail crime.

  • Morgan Gire, Placer County District Attorney

  • Troy Bergstrom, Roseville Chief of Police

  • Wayne Woo, Placer County Sheriff

 

10:15am - 11:00am - Building Workplaces That Work for the Next Generation


What matters most to the next generation of talent? In this honest, energizing conversation, young professionals share what they’re really looking for in today’s workplace—from leadership and culture to flexibility, growth, and purpose.

Moderated by Roseville Mayor Krista Bernasconi, this panel offers a candid look at how expectations are shifting—and how companies can better attract, engage, and retain the rising workforce.

Speakers: Members of the Roseville Chamber Ignite Young Professionals Committee

12:15am - 1:15pm - Managing a Multi-Generational Workforce

Leading today means understanding the needs of four different generations — and building a workplace where they all thrive. In this insightful panel, leaders will share how they’ve adapted policies, communication styles, and workplace cultures to meet generational preferences while staying focused on performance and connection.

Hear how they’re fostering engagement, reducing friction, and creating environments where experience and fresh perspective work side by side. Walk away with strategies you can apply to lead more effectively across generations — with more understanding, flexibility, and impact.

  • Kim Menzel, Kaiser Permanente 
  • Rick Wylie, Villara
  • Luke Noland, Fourscore Coffee

Moderated by Emily Hoffman, Public Information Officer, WPWMA and Chair, Ignite Young Professionals

2:15pm - 3:00pm - From Mall to Magnet: How Roseville Galleria Became a Regional Powerhouse

A rare look behind the strategy, setbacks, and future vision

As the Roseville Galleria celebrates 25 years, discover the bold moves and behind-the-scenes strategy that transformed it from a regional shopping center into one of the nation’s top-performing retail destinations.

With over $730 million in annual sales and a draw that reaches well beyond local borders, the Galleria’s story reflects more than just retail success — it’s a blueprint for evolving with your audience, redefining place, and thriving in a shifting business landscape.

This keynote offers a rare look at what it takes to lead through disruption — and what’s next as the Galleria enters its most ambitious phase of development yet.

Colin Shaughnessy, Executive VP of Leasing

In his role as Executive Vice President of Leasing for Unibail-Rodamco-Westfield (URW) in the United States, Colin Shaughnessy is responsible for overseeing all leasing activities throughout the company’s U.S. portfolio of 15+ shopping centers, including such flagship assets as Westfield Century City and Westfield Topanga & The Village in Los Angeles; Westfield Valley Fair in Silicon Valley; Westfield UTC in San Diego; Westfield Garden State Plaza in New Jersey; Westfield World Trade Center in New York City; Westfield Montgomery in Bethesda, Maryland; and Westfield Old Orchard in Skokie, Illinois. A graduate of Stanford University, Colin first joined Westfield in 2002 and has served in a variety of leadership positions within the organization’s Leasing and Center Management / Operations divisions.

 

Geoff Mason, Executive VP of Asset Management and Development

Geoff Mason is Executive Vice President of Asset Management and Development at Unibail-Rodamco-Westfield (URW) in the U.S. where he is leading the company’s evolution from legacy shopping malls to multi-faceted mixed-use lifestyle destinations. URW owns, develops and operates sustainable, high-quality real estate assets in the most dynamic cities in Europe and the United States.

With almost 20 years experience, Geoff helped launch and accelerate the portfolio's mixed-use program including major redevelopments at Westfield Garden State Plaza featuring a mixed-use development of 550 residences, green spaces, and a restored Sprout Brook; Westfield Old Orchard which combines best-in-class retail, chef-led dining, entertainment, gourmet markets, health and wellness amenities and 360 luxury residences alongside green space and outdoor lounges; and an expansion at Westfield Topanga that includes Topanga Social, a one-of-a-kind culinary and entertainment destination; a dine-in movie theater; an upscale bocce and bowling destination; and an expanded luxury retail offering.

 

Thank you to our 2025 Sponsors:

Presenting Sponsor:

Gold Sponsor:

Silver Sponsors:

Bronze Sponsor:

California Recovery Center

CMIT Solutions Folsom

Community West Bank

First Northern Bank

Jessup University

Milkman Toner

Placer County Office of Education

Placer County Water Agency

Placer Valley Tourism

Roseville Electric Utilities Roseville

Environmental Utilities Sierra College S

inclair, Wilson, Baldo, & Chamberlain Attorneys At Law

Union Pacific Railroad

Westfield Galleria

Westpark Communities

Premium Booth:

@the Grounds

C12 Business Forums

City of Rocklin

Combined Insurance

Denio's Farmers Market & Swap Meet

Edward Jones - Justin Curry

Frayji Design Group

Gold Mountain California News, Inc.

JMC Homes

Kronick Moskovitz Tiedemann and Girard

Latino Leadership Council

Lund Construction

OneDigital

PRIDE Industries

Randy Peters Catering & Event Center

River Valley Community Bank

SD IT Solutions

Sacramento International Airport

Sequoia Advisory Group

Surveillance Audio Video

Taylor Builders

Teichert Construction

Tri Counties Bank

Wood Rodgers

Booth:

2 Nurses Training and Services

Bender Insurance Solutions

CalChamber

Far West Forest Products

Farmers Ins - Elizabeth Guerrero

Folsom Lake HVAC

Gol and Sunsplash

GRDN Media

Me-One Foundation

New York Life

PDC Technology, Inc.

Robert Half

Sprout & Vine HR Strategies

SkyD AI

The Glass Guru of Roseville

The Rising Zone

Veteran's Workforce Alliance