Date
October 17, 2025
Location
Bayside Church (10000 Alantown Dr.)
Time
8:00am - 4:00pm
Tickets
Member: $95 & Non-Member: $125
Placer Valley is the region’s largest business summit, bringing together South Placer’s economic leaders to connect and collaborate. This event features a business trade show, informational sessions, guest speakers, lunch, and happy hour.
Announcing our Closing Keynotes for Placer Valley 2025!
We’re thrilled to welcome Colin Shaughnessy, Executive VP of Leasing at Unibail-Rodamco-Westfield (URW), and Geoff Mason, Executive VP of Asset Management & Development at URW, as our Closing Keynote speakers. View more speakers below!
Purchase tickets HERE.
2025 Speakers
David Ruslin - 9:00am - 10:00am
From Click to Doorstep: Inside Amazon’s Delivery Partner Network
What does it take to get from “Buy Now” to “Delivered” in record time? The answer: innovation, partnerships, and flawless execution. In this opening keynote, you’ll get an inside look at Amazon’s last-mile logistics machine and the Delivery Service Partners who make it possible. Hear how Amazon redefined speed, scale, and service—and discover takeaways that can help any business adapt and thrive in the Next Normal.

Speaker: David Ruslin, Founder of Quick6 Delivery, Inc - An Amazon Delivery Service Partner (DSP)
Since its launch in September, 2020, Roseville-based Quick6 has grown to employ more than 50 team members and has earned recognition as one of Amazon’s most respected DSP’s, delivering excellence in last-mile logistics.
10:15am - 11:00am - AI Advantage: What Smart Businesses Are Doing Now (And What You Must Avoid)
AI is no longer emerging — it’s everywhere. But as the technology rapidly reshapes marketing, operations, and customer service, the difference between smart deployment and costly mistakes has never been greater.
Back by popular demand, Elizabeth Edwards, Founder of Volume PR & Engagement Science Lab, delivers a tactical, no-spin roadmap for using AI to accelerate real business outcomes — without risking ethical, legal, or brand fallout.
You’ll learn:
- Proven tools and workflows driving impact today
- High-value “do now” opportunities to boost efficiency and revenue
- Common AI pitfalls that can expose your organization
- Critical guardrails to stay competitive and responsible
12:15pm - 1:15pm - AI Advantage: What Smart Businesses Are Doing Now (And What You Must Avoid)
AI is no longer emerging — it’s everywhere. But as the technology rapidly reshapes marketing, operations, and customer service, the difference between smart deployment and costly mistakes has never been greater.
Back by popular demand, Elizabeth Edwards, Founder of Volume PR & Engagement Science Lab, delivers a tactical, no-spin roadmap for using AI to accelerate real business outcomes — without risking ethical, legal, or brand fallout.
You’ll learn:
- Proven tools and workflows driving impact today
- High-value “do now” opportunities to boost efficiency and revenue
- Common AI pitfalls that can expose your organization
- Critical guardrails to stay competitive and responsible
10:15am - 11:00am - City Manager Panel - Shaping the Region’s Economic Future
Join four of the region’s City Managers for a candid conversation about what’s driving economic growth across our cities — and what’s ahead. From infrastructure investments and business attraction to housing, workforce, and regional collaboration, this panel offers a front-line view of how local governments are planning for long-term prosperity.
Learn how each city is positioning itself for sustainable success — and what it means for businesses looking to grow, invest, or engage in the future of our region.
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Dominick Casey, City Manager, City of Roseville
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Sean Rabé, City Manager, City of Auburn
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Nita Wracker, Assistant City Manager, City of Lincoln
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Aly Zimmermann, City Manager, City of Rocklin
*Moderated by Placer County Economic Development Director, Gloria Stearns
12:15pm - 1:15pm - City Manager Panel - Shaping the Region’s Economic Future
Join four of the region’s City Managers for a candid conversation about what’s driving economic growth across our cities — and what’s ahead. From infrastructure investments and business attraction to housing, workforce, and regional collaboration, this panel offers a front-line view of how local governments are planning for long-term prosperity.
Learn how each city is positioning itself for sustainable success — and what it means for businesses looking to grow, invest, or engage in the future of our region.
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Dominick Casey, City Manager, City of Roseville
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Sean Rabé, City Manager, City of Auburn
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Nita Wracker, Assistant City Manager, City of Lincoln
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Aly Zimmermann, City Manager, City of Rocklin
*Moderated by Placer County Economic Development Director, Gloria Stearns
10:15 - 11:00am - Cybersecurity for Business: Protect What Matters Most
One click. One weak password. One employee mistake. That’s all it takes to bring your business to a halt. In this fast-paced session, you’ll get clear, actionable strategies to protect your data, your dollars, and your reputation—without needing a tech degree. Real threats, real stories, real solutions you can use immediately.
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Dennis Krohn Jr., President & Founder, SD IT Solutions
12:15pm - 1:15pm - Retail Crime in Focus: How Our Region Is Fighting Back
Retail theft is hitting businesses hard—but Placer County is fighting back. In this session, hear from some of the region’s top public safety leaders— Roseville Police Chief Troy Bergstrom, Placer County Sheriff Wayne Woo, and District Attorney Morgan Gire—about the aggressive, coordinated efforts underway to stop organized retail crime.
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Morgan Gire, Placer County District Attorney
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Troy Bergstrom, Roseville Chief of Police
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Wayne Woo, Placer County Sheriff
10:15am - 11:00am - Building Workplaces That Work for the Next Generation
What matters most to the next generation of talent? In this honest, energizing conversation, young professionals share what they’re really looking for in today’s workplace—from leadership and culture to flexibility, growth, and purpose.
Moderated by Roseville Mayor Krista Bernasconi, this panel offers a candid look at how expectations are shifting—and how companies can better attract, engage, and retain the rising workforce.
Speakers: Members of the Roseville Chamber Ignite Young Professionals Committee
12:15am - 1:15pm - Managing a Multi-Generational Workforce
Leading today means understanding the needs of four different generations — and building a workplace where they all thrive. In this insightful panel, leaders will share how they’ve adapted policies, communication styles, and workplace cultures to meet generational preferences while staying focused on performance and connection.
Hear how they’re fostering engagement, reducing friction, and creating environments where experience and fresh perspective work side by side. Walk away with strategies you can apply to lead more effectively across generations — with more understanding, flexibility, and impact.
- Kim Menzel, Kaiser Permanente
- Rick Wylie, Villara
- Luke Noland, Fourscore Coffee
Moderated by Emily Hoffman, Public Information Officer, WPWMA and Chair, Ignite Young Professionals
2:15pm - 3:00pm - From Mall to Magnet: How Roseville Galleria Became a Regional Powerhouse
A rare look behind the strategy, setbacks, and future vision
As the Roseville Galleria celebrates 25 years, discover the bold moves and behind-the-scenes strategy that transformed it from a regional shopping center into one of the nation’s top-performing retail destinations.
With over $730 million in annual sales and a draw that reaches well beyond local borders, the Galleria’s story reflects more than just retail success — it’s a blueprint for evolving with your audience, redefining place, and thriving in a shifting business landscape.
This keynote offers a rare look at what it takes to lead through disruption — and what’s next as the Galleria enters its most ambitious phase of development yet.
Colin Shaughnessy, Executive VP of Leasing
In his role as Executive Vice President of Leasing for Unibail-Rodamco-Westfield (URW) in the United States, Colin Shaughnessy is responsible for overseeing all leasing activities throughout the company’s U.S. portfolio of 15+ shopping centers, including such flagship assets as Westfield Century City and Westfield Topanga & The Village in Los Angeles; Westfield Valley Fair in Silicon Valley; Westfield UTC in San Diego; Westfield Garden State Plaza in New Jersey; Westfield World Trade Center in New York City; Westfield Montgomery in Bethesda, Maryland; and Westfield Old Orchard in Skokie, Illinois. A graduate of Stanford University, Colin first joined Westfield in 2002 and has served in a variety of leadership positions within the organization’s Leasing and Center Management / Operations divisions.
Geoff Mason, Executive VP of Asset Management and Development
Geoff Mason is Executive Vice President of Asset Management and Development at Unibail-Rodamco-Westfield (URW) in the U.S. where he is leading the company’s evolution from legacy shopping malls to multi-faceted mixed-use lifestyle destinations. URW owns, develops and operates sustainable, high-quality real estate assets in the most dynamic cities in Europe and the United States.
With almost 20 years experience, Geoff helped launch and accelerate the portfolio's mixed-use program including major redevelopments at Westfield Garden State Plaza featuring a mixed-use development of 550 residences, green spaces, and a restored Sprout Brook; Westfield Old Orchard which combines best-in-class retail, chef-led dining, entertainment, gourmet markets, health and wellness amenities and 360 luxury residences alongside green space and outdoor lounges; and an expansion at Westfield Topanga that includes Topanga Social, a one-of-a-kind culinary and entertainment destination; a dine-in movie theater; an upscale bocce and bowling destination; and an expanded luxury retail offering.
Bronze Sponsor:
California Recovery Center
CMIT Solutions Folsom
Community West Bank
First Northern Bank
Jessup University
Milkman Toner
Placer County Office of Education
Placer County Water Agency
Placer Valley Tourism
Roseville Electric Utilities Roseville
Environmental Utilities Sierra College S
inclair, Wilson, Baldo, & Chamberlain Attorneys At Law
Union Pacific Railroad
Westfield Galleria
Westpark Communities
Premium Booth:
@the Grounds
C12 Business Forums
City of Rocklin
Combined Insurance
Denio's Farmers Market & Swap Meet
Edward Jones - Justin Curry
Frayji Design Group
Gold Mountain California News, Inc.
JMC Homes
Kronick Moskovitz Tiedemann and Girard
Latino Leadership Council
Lund Construction
OneDigital
PRIDE Industries
Randy Peters Catering & Event Center
River Valley Community Bank
SD IT Solutions
Sacramento International Airport
Sequoia Advisory Group
Surveillance Audio Video
Taylor Builders
Teichert Construction
Tri Counties Bank
Wood Rodgers
Booth:
2 Nurses Training and Services
Bender Insurance Solutions
CalChamber
Far West Forest Products
Farmers Ins - Elizabeth Guerrero
Folsom Lake HVAC
Gol and Sunsplash
GRDN Media
Me-One Foundation
New York Life
PDC Technology, Inc.
Robert Half
Sprout & Vine HR Strategies
SkyD AI
The Glass Guru of Roseville
The Rising Zone
Veteran's Workforce Alliance